Advertisement

Love, Hate, Triumph and Loss: The Whole Creative Process in One Great Web Comic Matthew Inman's guide to inspiration

You might not come across a more painfully hilarious description of the creative process as the one brilliantly set forth in this lengthy web comic from The Oatmeal. That's just a brief excerpt above—the whole thing is wonderful. In it, the artist, Matthew Inman, meditates on where ideas come from; the fickle nature of inspiration; the role other people's feedback plays in your own generation of concepts; and how trolls on the Internet can destroy your moxie. The lessons for ad creatives are mixed. On the one hand, being forced to come up with clever ideas on a schedule seems ridiculous and perhaps impossible. On the other hand, being given a framework to start from—a brief, or a marketing problem to solve—seems a whole lot easier than conjuring stuff out of thin air. Via Iain Tait.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: The Oatmeal
Advertisement

Sign up for AdFreak Newsletters

Advertisement
About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS