Love among the Saatchis | Adweek Love among the Saatchis | Adweek
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Love among the Saatchis

ValentinebemineLove is in the air at Saatchi & Saatchi this morning, and we’re not entirely sure that’s a good thing. We received this excerpt from an internal e-mail by New York CEO Mary Baglivo and creative chief Tony Granger encouraging employees to send Valentine’s Day cards to each other (caution: if you’re diabetic, you may want to have some insulin on hand):

“As we know, making Saatchi & Saatchi NY a Lovemark takes more than hard work and respect. It calls for emotion, gratitude, loyalty, warmth and love.” (What’s a Lovemark you ask? You might be inclined to think it’s a hickey. But not in Kevin Roberts’ world.)

“Do you remember back in grade school when you wrote Valentines to all your friends and put them in the big red box on your teacher’s desk? To help build some love in the Agency, we will be distributing two blank note cards to everyone. Please write a simple message to two colleagues whom you love working with and then place your ‘Valentines’ in the boxes located outside the cafeteria and in the reception area on the 16th floor. We will sort and distribute the cards on February 14th.

“Roses are Red
Violets are Blue
Your Co-workers are Eager
To Hear From You!”

So, if you work at Saatchi and don’t get any Valentines today, perhaps a visit to CareerBuilder.com is in order.

—Posted by Catharine P. Taylor

Credit: Getty Images

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