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In Wieden + Kennedy’s latest Coke ads, nothing is quite as it appears. The “Happiness Factory” spot is all cheery and happy and fun, except for a little mass slaughter of snowmen. Now we get “Videogame,” a cool new commercial that spoofs Grand Theft Auto, with a mirrored-sunglassed anti-hero prowling the streets, looking like he’s going to smash a Coke bottle over someone’s head. But actually, he’s a hero after all. All he wants to do is spread some cheer.
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