‘Lost’ in cyberspace

The ABC series Lost has been known to promote itself via “missing” posters, but now, as part of a May sweeps promotional stunt, it’s doing an on- and offline game, “The Lost Experience," that fits nicely into our Scientology and Da Vinci Code saturated culture. According to this story, part of the game launched yesterday with quarter-page newspaper ads from something called the Hanso Foundation, saying that a book, called Bad Twin and “written” by one of the people who was on the doomed Oceanic Airlines flight that crashed as the series launched, was full of misinformation about the foundation.