Lose even more weight on the AdFreak diet


Inspired by Alex Bogusky's The 9-Inch Diet, the editors of this blog are issuing a weight-loss book of our own: The 8-Inch Diet. In in, we suggest serving food on 8-inch plates, to further reduce portions and make you look even more svelte than the big losers using the 9-inch plates. Beyond that, we were stumped for material, so we collected a bunch of Emeril recipes with bran substituted for ingredients like sugar, salt and flour. (It's still more scientifically sound than anything Alex suggests.) Also, our tome is illustrated with stomach-turning artwork from this very blog, such as the anti-chaw guy with half a face, the corpse-like Euro-anorexia gal and the freakishly furry Burt Reynolds. (Stare at Burt for five minutes, and you won't feel like finishing that crème brûlée!) Oh, and if you pile up your 8-inch plate with cinnamon chocolate-chip pancakes 12 flapjacks high and keep going back for seconds and thirds, you deserve to split your pants at your sister's wedding, fatty!

—Posted by David Gianatasio

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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