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A look at Ground Zero’s trophy case

BowlsIt’s good to put one’s achievements in perspective. At Ground Zero in Marina del Rey, Calif., they go a step further: To remind themselves of what the awards are really worth, they store them in garbage cans en route to the lavatories. As you can see, the “trophy case” has a prominent new growth: a newly acquired tower of Belding bowls. “Basically, it is a symbiotic relationship,” says creative partner Court Crandall. “You need both the awards and the trash cans. If you have the awards but no trash cans, it’s self-indulgent. If you have the trash cans but no awards, that’s kind of pathetic. So you really need the two.” Empty-handed creatives, now you know where to go dumpster diving.

—Posted by Gregory Solman

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