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Loews gets honest about movie start-times

Lowes_logo1As you’re sitting in the movie theater waiting for the actual movie to start, maybe it’s crossed your mind that it would be great if you could fast forward through the ads and at least some of the trailers. Well, Loews Cineplex is finally doing something better, by starting to remind moviegoers in its advertising that the movie will actually start 10 to 15 minutes after the traditionally-publicized start-time which, of course, includes the commercials and trailers. The move follows customer complaints. The only thing that’s truly surprising about this development is that according to this story in the New York Daily News, the idea is first being tested in two theaters in Connecticut before rolling out nationally in June. We ask: what’s there to test?

 —Posted by Catharine P. Taylor

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