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This campaign from Cultivator Advertising & Design touts Red Ledges, a luxury real estate community in Heber City, Utah. The ads (see the full version of this one here) target well-to-do types who might be in the market for second homes—complete with golf courses, tennis facilities, horseplay (of the equestrian type) and other amenities most of us can’t afford. The dwellings aren’t actually built yet, so the ads use scenic photography to show prospective buyers the vistas that will be spoiled when they are.
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