Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
When severe weather hits, The New York Times has a knack for signing up just the wrong movie sponsor for its Web site. A few weeks ago, the “article tools” in stories about the floods in upstate New York were sponsored by the movie Water. This week, every story about the heat wave carries the logo of Little Miss Sunshine. Which would be humorous if the story here didn’t mention six heat-related deaths in Chicago.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in