A little light reading with your candy and coffee

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The canvas NBA.com goodie bag handed out after Monday night’s Advertising Week cocktail reception at the United Nations seemed particularly heavy, and no, the peanut M&M’s were not to blame. Nor were the copy of Martha Stewart Living, the computer mouse, the bag of Juan Valdez coffee beans or the Official Guide to Advertising Week 2005. The heavy goods came in the form of new books by Donny Deutsch (Often Wrong, Never in Doubt) and Phil Dusenberry (Then

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in