Little Debbie's Logo Change Is So Subtle, It Becomes a Spot the Difference Game

A refinement, not an overhaul

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Little Debbie did not consult with Gap, JCPenney or any other noted logo overhaulers before updating its own logo—the first tweak to the design since 1985. The change is remarkably subtle, so much so that the dessert-snacks brand is challenging its fans on Facebook to see how many differences they can find. "Leave a comment with the changes you can spot, and share it with your friends to see how keen their eyes are," the brand says.

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