A little consumer input on a little Chevy | Adweek A little consumer input on a little Chevy | Adweek
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A little consumer input on a little Chevy

Beatgrroove Say what you want about Chevrolet, but it’s definitely not squeamish about giving consumers a voice. It stood its ground during the Chevy Tahoe debacle, and even doubled down with an arguably smarter program for college students to contribute to the making of its Super Bowl spot. Now the General Motors brand is letting consumers vote on designs for its new mini-car for city dwellers. As TreeHugger.com points out, there’s frustratingly little detail to make more than a gut choice, but Chevy assures us, “We’re listening.” 

—Posted by Brian Morrissey

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