Little Caesars Looks to Mimes, and the Stars, for Latest Goofy Ads It's pizza tiiime!
Barton F. Graf 9000's latest spots for Little Caesars are so splendidly, self-consciously stupid, I want to punch myself in the face and watch them all day long. Check out the kid in "Mime." He's a mime on the right side, a regular kid on the left. He's a half-mime, and he talks using only half of his mouth. Awesome! It's such a kooky concept and so perfectly executed, it makes me hate mimes only half as much as I used to. "Stargazing" (posted after the jump) features a father and son scanning the heavens with a telescope when Junior gets a hankering for some pie. The kid spies an impossibly cheesy man-in-the moon—the dude looks like a puffy golf ball—who nods knowingly in the firmament and proclaims that it's "Pizza tiiime!" Ol' crater face delivers the line in such a moronically memorable, sing-song fashion, I'll be mimicking his delivery whenever possible. "Hey, co-workers, it's … weekly meeting tiiime!" "Hey, wife, it's … marriage-counseling tiiime!" The ads tout the chain's Hot-N-Ready service (no need to call ahead, so it's mime-friendly), and I will never, ever get tired of them. Pizza tiiime! Huh. You know what, I'm sick of this stuff already.
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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