Litter Genie's Cats Go Heavy Metal in Latest Crazy JWT Video | Adweek Litter Genie's Cats Go Heavy Metal in Latest Crazy JWT Video | Adweek
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Litter Genie's Cats Go Heavy Metal in Latest Crazy JWT Video Is that Axl Rose singing?

Breaking news, times two: Reclusive rocker Axl Rose has come out of hiding to promote his band's month-long gig at the Hard Rock Hotel and Casino in Vegas. And he's doing some vocals for Litter Genie's new ad campaign. Oh, wait. That's really a pack of yowling cats? Impressive sound-alike! The newest Litter Genie music video, released this week, sobers up from the trippy, herb-induced adventure of its predecessor and goes full hairball, er, hair band. The heavy-metal-loving felines tout a waste-disposal device that "holds two weeks of poo. It's so easy, who knew?" The kitten-voiced tagline, "Buh-bye smellies," is an especially nice touch, as are the performers' dog-collar necklaces and black leather mini-duds. The folks at JWT in New York had to be encouraged after the first video, "I Haz a Catnip in Mah Head," snagged 400,000 views on YouTube in less than a month. More to come, because, you know, why not?

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