Liquid-Plumr Double Impact Has Twice the Uncomfortable Innuendo | Adweek Liquid-Plumr Double Impact Has Twice the Uncomfortable Innuendo | Adweek
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Liquid-Plumr Double Impact Has Twice the Uncomfortable Innuendo Woman gets 'pipe flushed' by a pair of plumbers

Liquid-Plumr has a product called Double Impact. So, really, what choice did DDB in San Francisco have but to create the innuendo-stuffed spot below with a housewife who daydreams about two plumbers double-teaming her clog by "snaking her drain" and "flushing her pipe." I suppose you have to hand it to the Clorox brand—they just went for it. The view count is climbing toward 1 million, though the brand might be cringing at the comments that are piling up on YouTube. ("It's funny because it's like she was going to get double penetrated," observes one visitor. And that's one of the tamer responses.) But really, what did they expect?

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