DDB Paris created this bizarre and trippy new commercial for Lipton Forest Fruit tea, showing women of all ages dive-bombing into a pool of giant fruit, as the Willy Wonka song about the "world of pure imagination" plays. Naturally, the playful scene occasionally turns sultry, as several women are seen ravishing the huge fruit with abandon (red juice dripping down their chins). The camera also at one point lingers on another model's butt. "This is your tea time," says the voiceover. Imagine what supper must be like.

—Posted by Tim Nudd