Lingerie Model Grows a Pair for Testicular Cancer (NSFW) | Adweek Lingerie Model Grows a Pair for Testicular Cancer (NSFW) | Adweek
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Lingerie Model Grows a Pair for Testicular Cancer (NSFW) JWT London's truly ballsy PSA

Well, this is kind of weird (and not safe for work)—a PSA from JWT London about how men should check themselves for testicular cancer. But it stars lingerie model Rhian Sugden, who is female, you point out. That's correct. She can't demonstrate the proper technique for a testicular-cancer self-check, you claim. Well, just watch. It's definitely the most ballsy ad we've seen since last year's True Clean Towel spot.

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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