Lingerie maker teaching Heimlich maneuver | Adweek Lingerie maker teaching Heimlich maneuver | Adweek
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Lingerie maker teaching Heimlich maneuver

Fortnight-heimlich

Fortnight Lingerie, a Canadian brand, continues its helpful series of first-aid lessons with the new video below, in which a guy demonstrates the Heimlich maneuver on a young damsel in distress. This follows the clip from a few weeks back that dealt with sapphic CPR. All of which is supposed to highlight the underwear, which is apparently the brand you want in times of emergency—or at least when you're playing doctor.

—Posted by Tim Nudd

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