Lingerie maker teaching Heimlich maneuver
Fortnight Lingerie, a Canadian brand, continues its helpful series of first-aid lessons with the new video below, in which a guy demonstrates the Heimlich maneuver on a young damsel in distress. This follows the clip from a few weeks back that dealt with sapphic CPR. All of which is supposed to highlight the underwear, which is apparently the brand you want in times of emergency—or at least when you're playing doctor.
—Posted by Tim Nudd
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
