Lingerie Celebrates Japan's Plan to Stimulate Growth | Adweek Lingerie Celebrates Japan's Plan to Stimulate Growth | Adweek
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Lingerie Celebrates Japan's Plan to Stimulate Growth 'Abenomics Bra' is named for inflation-oriented prime minister

Toru Hanai/Reuters

Triumph, a marvelously named Swiss-owned women’s clothier in Japan, has unveiled its annual concept bra, which might just be the first economics-themed lingerie. The Abenomics Bra, named after Prime Minister Shinzo Abe's “three arrow” economic plan to achieve 2 percent inflation, aims to grow bust sizes with 2 percent extra padding. The golden bra features ceremonial Shinto arrows and is paired with a skirt adorned with a target. According to Triumph’s lovely model in the video below, “If a woman thinks she looks beautiful, she will work harder. And that will surely increase inflation and boost the economy. Right?” I’m sure there’s some evidence that attractive bras stimulate growth, but it's probably not the kind Prime Minister Abe is aiming for.

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