Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The latest spots from Venables, Bell & Partners for the Montana Meth Project, directed by Wally Pfister, are high-impact and emotionally charged, much like the effects of the drug they seek to combat. See four commercials here. Their power derives from a balance of grim frenzy and quiet, shattering realization. The lost innocence of a high-school football game contrasted with a grimy sink where a cheerleader eventually tore out her eyebrows is especially effective. Some of the scarier revelations—one teen is raped by a dealer, while another user sells her body and prematurely gives birth to a daughter—would be overkill if not for the sudden calm that follows.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in