Liberty Mutual magically makes things good | Adweek Liberty Mutual magically makes things good | Adweek
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Liberty Mutual magically makes things good

Hill, Holliday employs arresting visuals to illustrate that "an accident doesn't have to slow you down" in this pair of Liberty Mutual spots touting new car replacement and guaranteed repairs. In the ad above, a guy convincingly plucks a "spare" vehicle from the trunk of his recently smashed-up car. The ad below follows the impact of a crash along the length of a car and shows the damage repairing itself almost as soon as it happens. The ads are impressively staged and memorable. Still, dealing with insurance companies after accidents can be a stressful, protracted, sometimes maddening experience—and these spots overreach a bit by making the process seem effortless, almost magical. It's probably wishful thinking to expect insurers' practices to be as special as the effects they use in commercials.

—Posted by David Gianatasio

Previously on AdFreak:
Liberty Mutual's quirky ad family needs help
More talk about ethics from Liberty Mutual

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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