Lord knows there was plenty of discussion, some of it fruitful and much of it not, about the role of ad-industry blogs in DDB executive Paul Tilley’s suicide. I have no desire to rehash any of it. But interestingly enough, Liberty Mutual would very much like to keep the conversation going. The Tribble Ad Agency blog notes that the insurance company is buying Google ads on terms like “Paul Tilley” to promote a “Death by Blog” post on the Tilley subject that it published on its “Responsibility Matters” blog. The Liberty Mutual post rehashes a lot of the news coverage surrounding the posts on AgencySpy and elsewhere prior to Tilley’s suicide. Liberty’s “Responsibility Project” just launched, but it will be interesting to see how far a staid insurance company goes in addressing hot-button issues.

—Posted by Brian Morrissey