Liam Neeson Makes the Invisible Visible in Chilling Child-Abuse PSA for Unicef | Adweek Liam Neeson Makes the Invisible Visible in Chilling Child-Abuse PSA for Unicef | Adweek
Advertisement

Liam Neeson Makes the Invisible Visible in Chilling Child-Abuse PSA for Unicef 'Taken' star gives voice to gripping, desolate spot

In May, we saw a billboard use lenticular printing to illustrate how violence against children can easily go unseen. Now, a new PSA from the United Nations Children's Fund is taking a different approach to making invisible abuses visible. "Just because you can't see violence against children doesn't mean it isn't there," says Liam Neeson, star of the Hollywood child-trafficking drama Taken, and a Unicef celebrity ambassador, in the voiceover. Titled "End Violence," the spot offers a gritty and blunt perspective on the dangers and traumas that children across the globe face on a regular basis, from gang rape to cyber bullying. But while the camera pans across a series of scenes where such crimes take place, it doesn't show any of the perpetrators or victims. Instead, Neeson's voiceover fills in, describing the violence that occurred in each. It's a deft and gripping way to deliver a hard-hitting message—shocking the audience into paying attention, without shutting it down by making the violence more overt. A longtime Unicef supporter, Neeson explains why he supported this particular campaign: "It was a topic that became increasingly real to me as a child growing up in Ireland and during the filming of Taken, which focuses on one aspect of violence and abuse against children in the form of trafficking and sexual exploitation." A number of other stars, including Jamie Foxx and Alyssa Milano, have tweeted their support for the campaign.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Liam Neeson, PSAs, Unicef
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS