LG's 'gorgeous slab' helps humanity evolve | Adweek LG's 'gorgeous slab' helps humanity evolve | Adweek
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LG's 'gorgeous slab' helps humanity evolve

It's a little strange to see a 40-year-old movie reference in an ad for a swank new phone, but LG makes it work in this British spot for the Chocolate BL40. The monolith is an appropriate image for a phone billed by its manufacturer as "the world's first wide-screen mobile" and by Engadget as "LG's gorgeous mile-long slab." There's no doubt it's a sexy phone, what with its 21:9 aspect ratio. But the thing's more than five inches long, practically the size of a candy bar. That could make for some awkward conversations: "Is that a monolith in your pocket, or are you just happy to have achieved sentience?"

—Posted by David Griner

Previously on AdFreak:
Tiny cars cut to the chase for LG cell phone
Indulge your inner stalker with LG's Secret

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Topics: Europe, Griner, Lg, Telecom
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