Lexus Creates a Car That Paints You While You Drive Perfect for the eccentric egotist

Here's today's entry in the "fascinating ways to waste money" files. For its new ad campaign, "Art Is Motion," Lexus partnered with a digital artist to create an in-car app that paints a portrait of you based on the way you drive.

Your speed and driving style dictate the brush stroke, while the color palate is determined by which part of the Lexus IS 300h's hybrid engine you're currently using.

It's a clever idea, but don't expect it to be coming to a Lexus near you. So far, the project by agency Happiness Brussels only been set up for one art collector in Belgium, though the Art Is Motion website seems to imply the customized car will be put up for auction in the future. Via Presurfer.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS