Levi's now unbuttoning itself on NYC taxis
Fresh off its "Unbutton your beast" viral triumph (of questionable taste but unquestionable buzz), Levi's returns with a taxicab campaign for its 501 jeans via Show Media that has even the usually thoughtful and measured Brandweek riffing about the "in-your-face" effort that will be "whizzing through the streets of the Big Apple." The taxi-tops are actually pretty restrained, showing unbuttoned flys (what else?) but leaving the rest to onlookers' imaginations. I immediately think of stuffing those jeans with sweat socks. The trick is to find the thickest pair and roll it up really tight. I must've seen it in a movie once.
—Posted by David Gianatasio
- Would Yahoo or Facebook Make a Better Tumblr Parent?
- Gevalia Aims for a Buzzy Social Partying Weekend
- Modest Buzz for NewFront Content Based on Social Sharing Data
- Former Publicis COO Richard Pinder on Reimagining Global Networks
- Meet the Sleepy's Creative Finalists
- Yahoo Adding Tweets to Homepage
- Embattled Abercrombie CEO Backpedals on Exclusionary Comments
- NBCUniversal Expands Licensing Deal With Amazon
- Goodby, Silverstein Brings the Funny for YouTube's First-Ever Comedy Week
- California Winery's Ads Pair the Product With Sex, Drugs and More Sex
- Lucky Charms Does Giant Bong Hit, Unleashes Auto-Tune Leprechaun
- Does the American Shopping Mall Have a Second Life?
- YouTube Star Tobuscus Forced Into Making Insane Musical Ad for Hot Pockets
- How AT&T Got Kids to Make Some of the Year's Best Ads
- Creak, Crack, Crunch. Local Chiropractor's Goofy Ad Is Painful to Watch
- Fitness Company's Video Goes Viral Thanks to Dude Taking a Dump in the Background
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.