Lessons in Copywriting From the Signs of Homeless People

Someone with a roof over their head and a computer came up with pithy advice for writing good ad copy based on pictures of homeless people and their clever signs—thereby proving they don't remember Chris Rock's "No Sex (In the Champagne Room)," in which he said, "If a homeless person has a funny sign/He hasn't been homeless that long/A real homeless person is too hungry to be funny." Nevertheless, the image paired with "Don't Be Afraid to Innovate" is amazing, and I wish we had that kind of homeless person where I live.