Leo Burnett's one small step for humankind


Leo Burnett has unleashed on the world what is probably the longest ever introduction to an e-mail newsletter. In the video below, chief creative officer Mark Tutssel waxes poetic for more than five minutes to explain the rationale of "HumanKind," an agency-created digest of trends and goings-on around the agency network and such. It's not about advertising, Tutssel proclaims in his buzzword-heavy address. In fact, he sort of disses the entire advertising thing altogether, asserting that Burnett, which as far as I know cranks out plenty of ads, is actually a "humankind communications company." What does such a company do? It creates "acts, not ads." Thankfully, it's still all about creativity. Make that real-time, authentic creativity.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS