Leo Burnett Gives Old Recycled Fridges a Second Life | Adweek Leo Burnett Gives Old Recycled Fridges a Second Life | Adweek
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Leo Burnett Gives Old Recycled Fridges a Second Life Art pieces for Illinois power company

Here's a fun, pointed twist on refrigerator art. To promote Illinois power company ComEd's recycling program—which gives you cash for your old energy-guzzling icebox, and picks it up as well—Leo Burnett got artists to repurpose old fridges as public installations, with new functions. There are 10 such fridges now scattered around Chicago, dressed up to look like—and work as—a cell-phone charging station, a fancy doghouse, a bike rack, a camera, etc. The campaign's name, "MetamorFridges," might be a little groan-inducing. Still, most of the work is better than the adorably awful drawings your 4-year-old brought home from pre-school.















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