Legoland Places Miniature Billboards Made of Legos Around London | Adweek Legoland Places Miniature Billboards Made of Legos Around London | Adweek
Advertisement

Legoland Places Miniature Billboards Made of Legos Around London Less is more in DLKW Lowe campaign

Hey, what's the big idea? Lego and ad agency DLKW Lowe created some fun mini-billboards touting a new hotel and other attractions at the Legoland Windsor resort in England. The 12-inch-high signs, made of Legos, were placed around London, and folks spotting the small wonders—guided by Google Maps—could share photos on Twitter using a special hashtag. That social engagement, plus ample free media coverage, maximized the campaign's reach to impressive proportions. (In fairness, it should be noted that Deutsch/LA went big with small ads first in its 2008 campaign for the video game LittleBigPlanet.) Still, nice work, blockheads! More images after the jump. Via PSFK.













Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS

Advertisement