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Leatherman gives lobsters the upper hand

Bioniclobster I've always been intimidated by lobsters. Where we have soft, flimsy hands, they have armored, serrated claws. And although our size and intellect have given us the advantage for centuries, we may soon have to welcome our new overlord, the Bionic Lobster. In place of one claw, the Bionic Lobster has a Leatherman Wave multi-tool. The campaign, which includes a TV spot and a downloadable graphic novel, was created by Philadelphia agency Stick and Move and Portland interactive shop Pop Art. It’s cute and joyously cheesy, but mark my words—the fun and games will end when we’re dropped into a 20-foot stock pot and the only sound heard above the gurgling water and screams will be the scraping of a Leatherman claw as it closes the lid.

—Posted by David Griner

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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