Lease-to-Own Retailer Promises You'll Go From Rags to Riches in No Time

Aaron's sells the American Dream

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Can't afford that furniture, those appliances or those electronics? Sure you can.

Aaron's, the lease-to-own retailer, has unveiled a new ad campaign that suggests leasing products from the company isn't just a wise idea for credit-challenged people—it's the first step toward becoming rich and famous beyond your wildest dreams.

The ads, from 22squared, feature characters—Bobby, Charmony and Emilio—who've become wildly successful, but as it turns out, they once didn't even know the basics of living beyond their means.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in