Lease-to-Own Retailer Promises You'll Go From Rags to Riches in No Time | Adweek Lease-to-Own Retailer Promises You'll Go From Rags to Riches in No Time | Adweek
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Lease-to-Own Retailer Promises You'll Go From Rags to Riches in No Time Aaron's sells the American Dream

Can't afford that furniture, those appliances or those electronics? Sure you can.

Aaron's, the lease-to-own retailer, has unveiled a new ad campaign that suggests leasing products from the company isn't just a wise idea for credit-challenged people—it's the first step toward becoming rich and famous beyond your wildest dreams.

The ads, from 22squared, feature characters—Bobby, Charmony and Emilio—who've become wildly successful, but as it turns out, they once didn't even know the basics of living beyond their means. A fourth ad stars Nascar driver Brian Vickers, who apparently just gets super excited about Aaron's in general.

The theme is "Own the life you want," which is certainly an interesting mix of aspirational and financial—a reminder that, for many, they're one and the same.

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