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Conflated mythologies are the latest fashionable mixer in liquor advertising. From John Jameson's recent bout of drinking and diving to Dos Equis' Most Interesting Man in the World, imaginative histories are popping up all over. In the same vein, New York agency Dead As We Know It has created a delightful campaign for The Kraken Spiced Rum that fills us in on some of the more fraudulent details of the Kraken sea creature's storied mythology.
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