Lawnmower outlasts owner in Viking spot

It’s risky to show someone dying while using your product. It’s also often funny. In this new spot for Viking lawnmowers, by Publicis Conseil in France, an old man dies while cutting the grass, and his friends and family have to pry the still-running machine from his cold, dead hands. Without much success.

—Posted by Tim Nudd

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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