Laugh your eyes out with Pioneer’s Kuro | Adweek Laugh your eyes out with Pioneer’s Kuro | Adweek
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Laugh your eyes out with Pioneer’s Kuro

Eyemouth Not since Kodak’s double-cyclops dog have we seen such a bunch of creepy eyes in advertising. This freaky eye-mouth greets you when you visit SeeingAndHearing.com, the Web component of TBWA\Chiat\Day’s new campaign for the Pioneer Kuro television. The idea is that this new TV will have you “seeing and hearing like never before.” Your friends and family will be sceaming and running like never before, too, once they see you. Other creepy images in the campaign include a hand with an eyeball in the palm and five tiny ears on the fingers (which may induce sensory overload, particularly during dish washing) and a chest with yet another embedded eye. With the slow, ominous piano score, this really is horror-movie stuff. There is also a long-form spot featuring interviews with Lee Clow, Spike Lee and others talking about the importance of crisp, rich visuals in film.

—Posted by Tim Nudd

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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