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To his credit, Jose Avila is stumped why his little project involving turning FedEx boxes into furniture has received so much attention. To recap: After furnishing his new apartment with furniture he made with FedEx boxes, Jose posted his handiwork online. FedEx, which apparently didn’t get that “consumers are in control” memo from Pete Blackshaw, brought out the lawyers with a cease-and-desist letter (sent via FedEx). While FedEx might not like Jose’s ingenuity, other marketers see some potential: HighbrowFurniture.com
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