Latest Audi Ad Rocks Guitars and Bunnies | Adweek Latest Audi Ad Rocks Guitars and Bunnies | Adweek
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Latest Audi Ad Rocks Guitars and Bunnies

What is Audi trying to say in this visually impressive music-video-ish spot? That even though the A1 is its smallest car, it's still packed with all sorts of cool stuff, like great speakers, a state of the art navigation system, powerful air conditioning and … rabbits? Mostly what I got was: "Guitars! Rabbits! Awesome tiny parachutes!" (Are those the same rabbits that Kate Moss squeezed out a few weeks back?) The spot was created by Bartle Bogle Hegarty, and directed by Sam Brown. You may recognize Brown's deeply stylized work from the video for Jay-Z's "On to the Next One." I can practically hear him yelling at the production staff: "Turn on the wind machine, release the birds and pour milk on the speakers! We've got a contract with Audi!" As someone who enjoys music videos more than cars, I applaud the lack of closed-course driving gymnastics in favor of pretty visuals. Learning important information about the product is for websites.

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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