Land Rover's Survival Guide: You Can Eat It in Case of Emergency

Automakers are getting ever more inventive with the literature they package with new vehicles. In the U.K., we saw the guide to Britain's tiny roads that came free with Volkswagen's compact Up! car. Now, here's a more rugged offering from Land Rover in Dubai—a survival guide created by Y&R that explains the basics of staying alive in the Arabian Desert, and is actually edible, just in case you find yourself in truly dire circumstances. "Scorching temperatures, deadly animals and sinkholes are just a few things they might encounter," says the agency.