Laid-off ad execs make over business cards

Card copy

Tom Van Daele, a former creative director at TBWA\Chiat\Day, heads up Unknownlab, an "ideas company" launched by recently laid-off TBWA\C\D employees. One of the lab's projects is Cards of Change, an "upbeat online database" dedicated to collecting business cards and stories of industry folks who have been shown the door. The idea is to take your old business card and scratch out the contact info, replacing it with a new e-mail address along with a story of positive change. Luckily, my contributions at AdFreak are indispensable, so I'll never have to make use of the service. Hey! How'd my card get down there?! Real funny, guys! Is there something I should know? Seriously. Why won't AdFreak return my calls anymore!?

—Posted by David Gianatasio


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