Lace up your boots for a Nike Football spot

Here's a frantic new ad for Nike Football (the soccer kind) from 72andSunny, directed by Guy Ritchie and shot from the viewer’s perspective. The camerawork is jumpy, and even seems to cause you, the viewer, to throw up at one point. (At other times you can bang in free kicks from 40 yards out.) The spot should help get you in the mood for this week’s Champions League semifinals (second leg) and the suddenly interesting final stretch of the English Premier League.

—Posted by Tim Nudd

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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