Labatt ad does not condone drunken Santa | Adweek
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Labatt ad does not condone drunken Santa

Labatt-santa

A holiday-themed ad for Labatt Blue which says, "Leave one out for Santa. He's driving," has stirred up residents in Ontario who didn't realize it's an ad for the non-alcoholic version. Admittedly, I raised an eyebrow, until I spent another two seconds with the ad, and things fell into place. But some are unconvinced. "Children see that, and they think we'd better leave beer for Santa instead of cookies and milk," one woman tells the Toronto Star. "I have grandchildren and great-granchildren, and I don't approve of it. Maybe I'm an old fuddy-duddy." To keep the fuddy-duddies off the ledge, they could have made more of an effort to emphasize that we're talking about a non-alcoholic beer, I suppose. Otherwise, we'll just cross our fingers and hope Santa hits Canada before Ireland or Germany.

—Posted by David Kiefaber

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