Klondike Rewards Man for Briefly Listening to Wife | Adweek Klondike Rewards Man for Briefly Listening to Wife | Adweek
Advertisement

Klondike Rewards Man for Briefly Listening to Wife Via Agency debuts '5 Seconds to Glory' ads

Klondike is rolling out a new effort called "5 Seconds to Glory," designed to refresh the Unilever ice cream brand's iconic "What would you do for a Klondike Bar?" campaign. In a pair of new spots from The Via Agency, guys who manage to endure five seconds of something truly horrible get rewarded with ice cream (as well as confetti, balloons, and gyrating, attractive ladies). What are the agonizing five-second challenges? Actually listening to your wife and holding another dude's hand. Wow—how can they stand it? The TV work is accompanied by a Skittles-ish website from Story Worldwide that extends the "5 Seconds to Glory" theme with games, videos, Klondike factoids, and more. 

 



Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS

Advertisement