#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.
It was 1958 when J. Walter Thompson's Donald Gilles came up with the line, "Have a break. Have a KitKat." Fifty-six years later, JWT London has found a fun new way to illustrate the line—with a half-finished billboard.
Awards bait? Sure. A creative wank? Perhaps. But you have to admit, it's clever.
CREDITS
Client: KitKat
Agency: JWT, London
Copywriter/Art Director: Jeremy Carr
Designer: Mark Gardner
Account Supervisor: Antony Hill
Account Manager: Rachel Vares
Project Manager: Rachel Clutterbuck
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in