Kirstie Alley has had her fill of Jenny Craig

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


You can only be a weight-loss spokesperson for so long—at some point, you’ve lost the weight, and keeping it off becomes the best-case scenario. Thus it is for Kirstie Alley, who has officially left her job as a big loser for Jenny Craig, according to People magazine. Kirstie had a nice run, but the writing was on the wall ever since J.C. signed the much cooler Valerie Bertinelli. The company’s vp of marketing, Scott Parker, tells People: “Now that Kirstie has ‘passed her maintenance baton’ to Valerie, you’ll see a new campaign with a new celebrity client emerge, in 2008 … one that promotes health with Queen Latifah.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in