King raids McDonald's HQ for 'secret' recipe

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Burger King's mascot moonlights as the king of thieves, pulling a 3 a.m. heist at McDonald's headquarters and swiping the secret recipe for a sausage, egg and cheese breakfast sandwich in this spot from Crispin Porter + Bogusky. The recipe consists of … sausage, egg and cheese. "It's not that original, but it's super affordable," the voiceover explains. BK is offering its version for $1. (Note to self: Run downstairs, buy half a dozen after finishing post.

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