Kindle Ad for Third 'Hunger Games' Book Spoils the First Two | Adweek Kindle Ad for Third 'Hunger Games' Book Spoils the First Two | Adweek
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Kindle Ad for Third 'Hunger Games' Book Spoils the First Two Shows full first page, revealing key plot points

Spoiler alert! Warning! Warning! Spoilers ahead! OMG! If you read on, your life will be spoiled and not worth living! Amazon is taking some heat for a Kindle billboard in Washington, D.C., that shows the first page of Mockingjay, the final book, released in 2010, in Suzanne Collins's Hunger Games trilogy. Problem is, the page reveals key plot points of the previous two books, theoretically spoiling them for potential readers. Even more spoiling ensued when an Instagram pic of the sign hit Twitter (see the photo after the jump), and from the attendant media coverage. It makes sense that the spoiler mentality is so pervasive in the social-media age, when unwanted revelations enter streams and feeds unbidden, and nothing stays a secret for more than three seconds. Still, the Hunger Games books have been out for years, their twists and turns analyzed, rehashed and debated online and off, so Amazon's goof doesn't seem like a big deal. It's all extra publicity, in fact, as if the series really needs more of that. Think of it as a cost- and time-saving service. Knowing the secrets of books one and two, you can skip to book three. Oh, by the way: Rosebud is a sled. Well, I promised spoilers, didn't I?

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