Kids Watch Cheerios Ad With Interracial Parents, Don't Understand the Fuss | Adweek Kids Watch Cheerios Ad With Interracial Parents, Don't Understand the Fuss | Adweek
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Kids Watch Cheerios Ad With Interracial Parents, Don't Understand the Fuss Still innocent

Kids have the oddest perspective on things. For example: They're not even very racist! This truism is brought home once again in this video by the Fine Brothers, in which children between the ages of 7 and 13 are asked to react to Saatchi & Saatchi's famous Cheerios commercial with the interracial couple. And what do you know—they don't understand in the slightest why it might have been controversial. Comments remain disabled for the original video, which now has about 4 million views. They're enabled on the Fine Brothers clip, and are mostly positive—for now, at least.

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