Kids Doubt Climate Change in Bogusky's Latest Green Spot

A response to Heartland Institute's school plans

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Last fall, former Crispin Porter + Bogusky star Alex Bogusky oversaw "Denial Hits the Fan," a campaign for Al Gore's Climate Reality Project in which denial looked a lot like a certain smelly brown substance. Now, Bogusky and creative shop m ss ng p eces are out with a new ad that, despite its more serious tone, offers more or less the same message: Climate-change skeptics are spewing nonsense. The spot adds to the recent hullabaloo over conservative think tank Heartland Institute's plans to sow doubt about global warming in school curriculums.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in