Kids Doubt Climate Change in Bogusky's Latest Green Spot A response to Heartland Institute's school plans
Last fall, former Crispin Porter + Bogusky star Alex Bogusky oversaw "Denial Hits the Fan," a campaign for Al Gore's Climate Reality Project in which denial looked a lot like a certain smelly brown substance. Now, Bogusky and creative shop m ss ng p eces are out with a new ad that, despite its more serious tone, offers more or less the same message: Climate-change skeptics are spewing nonsense. The spot adds to the recent hullabaloo over conservative think tank Heartland Institute's plans to sow doubt about global warming in school curriculums. Meanwhile, the vigilante environmental scientist who leaked those plans this month as part of an off-the-reservation sting operation has now become the star of "FakeGate," a new Heartland campaign aimed at demonstrating that committing fraud to steal and distribute confidential documents is bad. Take notes, kids.
- FTC May Not Be Done With Google Yet
- IPG Shareholders Reject 2 Proposals, Including Gender and Race Reporting
- Are You Young and Male? Discovery Says This TestTube's for You
- Arrested Development Outbuzzing House of Cards
- Top Digital Publishers Praise Yahoo's Tumblr Deal
- How J.Lo Is Becoming A Wireless Brand
- Arnold Wins Avocados From Mexico
- BBC's Experimental 'Perceptive Radio' Will Personalize Content
- Having Shipped Its Pants, Kmart Now Offers You 'Big Gas Savings'
- And the 2013 Grand Effie Goes to ...
- Twitter's TV Ad Targeting Uses 'Video Fingerprinting'
- The 10 Best Commercials of 2012
- Group of Web Video Companies Band Together to Ensure Ads Are Viewable
- How KitchenAid Gave Us the World’s Coolest Mixer
- Geico Makes the Perfect Ad for Hump Day
- Lego Builds Awesome Life-Size Star Wars X-Wing Fighter, Its Largest Model Ever
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.