Kid can't stop himself in U.K. teen-abuse ad
Hopefully this rounds out our gloomy Friday of depressing PSAs. This spot is the centerpiece of a new RKCR/Y&R campaign for the U.K.'s Home Office that's aimed at curbing abuse in teenage relationships. As with the human-trafficking spots we saw earlier, this ad features a scene of realistic violence and a powerless bystander—though this time it's the abuser, who's been able to step outside himself and see what he's really doing to his girlfriend. The tagline is: "If you could see yourself, could you stop yourself?" Unfortunately, the answer here is no, as the kid is blocked by an invisible wall. Though maybe that's a good thing. If he rushed up and attacked himself, we'd be in a Parkinson's commercial.
—Posted by Tim Nudd
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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